Partnerships with The Sony Music Label Group and Infiniti will Drive
Animation and Generate Excitement end-to-end Bloomingdale's catalogs,
stores and website
NEW YORK, Sept. 5 -- Bloomingdale's rocks this fall down with a
comprehensive safari that brings fashion and music together and to life
in stores and online. The campaign, which began in August and lasts through
the Holiday season, will be the longest linear and nearly cohesive
multimedia system campaign in Bloomingdale's chronicle. More than 840 catalog
pages, 800 newspaper and magazine impressions, 650 in store events,
signage, and electronic mail blasts, volition reflect the fashion-music connection from
Bloomingdale's singular point of view. A partnership with The Sony Music
Label Group anchors the campaign, giving unprecedented access to their
recording artists with exposure in legion catalogs and more than 70 live
performances in Bloomingdale's stores nationwide.
With high vim, optimism and a rough rock 'n' roll influence
resonating passim the ready-to-wear category this fall, Bloomingdale's
is poised to beat at the center of the fashion earth. Rocker tees, trophy
jackets, skinny pants, leather and siren dresses are precisely a smattering of the
music-inspired trends for women in stores from designers like Marc Jacobs,
Donna Karan and Ralph Lauren. For men, key looks include the three-piece
suit, plaid shirts and vintage-wash denim, with designs from Ralph Lauren,
Z Zegna, Lacoste and Vince, among others.
To complement these rock-inspired looks, Bloomingdale's features Sony
artists throughout its light catalogs, media and in store signage-beginning
with Y.E.S and continuing through Back-to-School, Best of Ready-to-Wear,
HOT, and Best of Men's. All of the photos were guessing on emplacement at some of
the most prestigious music venues across the country exploitation authentic props
from Steinway Pianos and Gibson Guitars. The Apollo Theater, Radio City
Music Hall, Orpheus Chamber Orchestra, onstage and backstage at The Beatles
'LOVE' by Cirque du Soleil in Las Vegas, 30th Street Guitars and the
McCarren Park and Pool are just a few of the legendary locations.
Each individual fall campaign is intemperately influenced by music:
-- August's Y.E.S. contemporary book picked up the music trend by
creating unique musical playlists for four different fashion
identities-Absolute Diva, Pop Princess, Indie Darling and Pretty
Punk-coordinating dearie artists with must-have fashion. Patti Smith,
Sonic Youth and The Sounds are some of the artists recommended for today's
punk female child, while the pop girl favors The Ting Tings, Lily Allen and Cyndi
Lauper. Sade, Kelly Rowland and Mariah Carey please the ear of the diva.
And, among the suggestions for the indie-minded girl ar Adele, Beach House
and The Jealous Girlfriends.
-- "ROCK THE SCHOOL HOUSE" is the theme of back-to-school, with a page
showcasing signing roger Sessions with adolescent sensations Naked Brothers Band in New
York and Miranda Cosgrove of iCarly fame in South Coast Plaza. Gibson besides
offers a series of guitar clinics in blue-ribbon Bloomingdale's stores this
fall. Kids 12 and under will have the chance to learn how to play like
a professional from a Gibson local artist. And, for those in New York City and San
Francisco, a traveling exhibition of photographs featuring Gibson guitars
-- Gibson Through the Lens -- will make stops at Bloomingdale's stores in
those cities.
-- The fall "BEAT OF CHIC" ready-to-wear book features one music story
after another. Alison Suto of A Fine Frenzy models the latest looks from
Bloomingdale's signature department, Quotations. Dresses are shown on a
backdrop of Cindi Lauper's iconic strain, "True Colors." Magalog contents are
introduced for the first time with "Hot Picks" from Tristan Prettyman,
Kelly Rowland and Nicole Atkins, offering insights into their own medicine and
personal style piece sharing their favorite Bloomies picks.
-- Nine of Sony's hottest artists appear on the cover of "HOT ROCKS"-a
collection of the season's must-have trends-photographed by world-renowned
famous person and fashion photographer Marc Abrahams. Boys Like Girls, Lenka,
Joshua Bell, Teddy Geiger, Nicole Atkins, Michelle Williams, Wyclef Jean,
Raphael Saadiq and Cindy Lauper are featured on a Bloomingdale's limited
edition HOT shopping cup of tea, beginning September 5. In addition, the original,
sign portraits will be displayed in Bloomingdale's Flagship 59th Street
windows. In January 2009, Sotheby's will auction the portraits off to
benefit Musicians on Call - a nonprofit organization organization that brings live and
recorded music to the bedsides of patients in health care facilities.
In keeping with the musical theme, the HOT sweepstakes offers six days
at Rock & Roll Fantasy Camp in London with six nights at the Leading Hotels
of the World's Baglioni Hotel for the winner and a invitee.
-- The "MAKING MUSIC" best of men's catalogue features Oscar and Golden
Globe-nominated actor Terrence Howard on the cover. His debut album, "Shine
Through It," debuted on September 2. Howard, whose true passion is music,
sings and plays lead guitar on a self-penned adjust of songs that defies
description, every bit as unexpected and mercurial as the performing artist
himself. All other models in the catalog ar either wishful musicians or
members of a band.
Howard enthralled partygoers September 3 with a alive performance during
the Vanity Fair sponsored "Beat of Chic" event, kicking off fall mode at
the Bloomingdale's 59th Street computer storage. He is also conspicuously featured in
media and in-store signage for Bloomingdale's men's department.
In addition, Bloomingdale's has dedicated areas in all stores in which
new releases from select Sony artists are available for purchase. The
albums, which ar also available on Bloomingdales.com, include those by
artists Michelle Williams, Wyclef Jean, Joshua Bell, Teddy Geiger, Cyndi
Lauper, and many others.
Infiniti is another exciting partner for Bloomingdale's this fall. As
featured in the HOT and Best of Men's catalogs, the deuce companies are
offering a sweepstakes to win the refined and redesigned, all-new 2009
Infiniti FX50. The car's MP3 role player is preloaded with 1,000 tracks from the
Sony Music Library. Entries for the sweepstakes can be submitted at any
Bloomingdale's locating or online at hTTP://www.bloomingdales.com/hot between
Friday, September fifth and Sunday, September 14th.
Infiniti was also a sponsor of the September 3 jubilation with
Terrence Howard and Vanity Fair, having brought an augmented reality
technology into the mix in. The party featured imagination of the all-new 2009
Infiniti FX50 and allowed guests to interact with the vehicle in an
exciting virtual environment.
Bloomingdale's has previously announced its unique and first-ever
designer mixture of men's room apparel and accessories, elysian by the hit
usher The Beatles 'LOVE' by Cirque du Soleil, that will be among the
season's most sought-after gifts. These products have been developed in
partnership with Signature Networks, Apple Corps' North American agent, in
partnership with The Beatles 'LOVE' by Cirque du Soleil, the current
production at The Mirage in Las Vegas, which celebrates the musical legacy
of The Beatles. Among the designers and manufacturers to be featured are
tees by Trunk, Marc by Marc Jacobs and Katharine Hamnett, sack squares,
and manacle links by Psycho Bunny, hoodies and jackets by John
Varvatos for Converse, a suit and overcoat by Hickey, and a velvet blazer
by Theory. The collection hits all Bloomingdale's stores on October 15.
To keep the safari creatively, Bloomingdale's has unveiled a
propriety font, including five new logos -- The Beat of Chic, Live, New
Release, What Rocks Now and No.1 Singles. The original font and special
son will be used crossways all creative layers of the campaign, including
signage, advertising, catalogs and the windows.
Bloomingdale's comprehensive euphony campaign continues throughout the
holiday season, including in the fabled window displays, beginning
November 20.
Bloomingdale's is America's entirely nationwide, full-line, upscale
department store; and a division of Macy's, Inc. It was founded in 1872 and
currently operates 40 stores in New York, New Jersey, Massachusetts,
Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida,
Nevada and California. For more information, or to shop any time, inspect
http://www.bloomingdales.com.
About Infiniti:
Infiniti offers a full-line of sumptuousness performance automobiles,
including the G sports coupe and sedan, the M sumptuousness performance sedan, FX
luxury performance crossover, QX full-size sumptuousness SUV, and the EX personal
luxury crossover. More information around Infiniti and its Total Ownership
Experience canful be plant at Infiniti.com.
Contacts: Elizabeth Quarta / Liz McGovern
Bloomingdale's National Media Relations
212-705-2439 / 212-705-2443
elizabeth II.quarta@bloomingdales.com
liz.mcgovern@bloomingdales.com
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